It’s tempting to try and turn as many questions as possible into quantitative ones, because those are easier to measure through unobtrusive means – web analytics, looking for data patterns, surveys – and give clear numerical answers.
However, it’s the messy, hard-to-collect and harder-to-interpret data that will lead you to breakthrough insights – not the percentiles and bar graphs. Talk to people!
this is a very informative post.. i enjoyed reading it.
Posted by: Paul Evans | June 21, 2010 at 12:19 AM
i totally agree - audience figures, participants, financial figures don't really tell you anything about the experience. Qualitative feedback may be harder to get, but it means much more.
Posted by: ali | July 20, 2010 at 09:10 AM
Right on target. The best and most accurate information is the one you get yourself which of course demamds more effort from you.
Posted by: Micha Zoxpro | August 12, 2010 at 12:19 PM
A choice of nice product must be showing your Qualitative skills. A good manager can make a good combination between Quantity and Quality. I am appreciating of this blog. Thanks for posting.
http://www.torontoprototypes.com
Posted by: Account Deleted | December 26, 2010 at 09:23 PM
very interesting post I wonder when you’ll have another post with this content? Thanks
ganhar dinheiro
http://www.dinheirovipmais.com
Posted by: Account Deleted | February 19, 2011 at 02:35 PM
Very Good!!! Nice post.
http://www.comoganhardinheirointernet.com/
Posted by: Account Deleted | May 22, 2011 at 06:50 PM