Top Fastest Growing Web Brands are User-Generated Content
Via Wonderland, a report from KenRadio showing that the fastest-growing Web brands are based around UGC (user-generated content). Finally, after so many years of almost-but-not-quite-getting-there, the long-cherished idea of the Web as a democratic medium that enables everyday people to entertain each other by expressing their creativity is happening, in a big way.
User-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands according Nielsen//NetRatings. Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233%, from a unique audience of 2.3 million to 7.7 million. Heavy.com, a video sharing site, took the No. 5 spot, increasing 213%, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201% from 2.1 million to 6.3 million unique visitors. Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace, with a 183% year-over-year increase, and Wikipedia, with a 181 percent year-over-year increase.
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