Mobile Phone Ads taking off in Japan
Accordingly to this report, 54% of Japanese mobile phone users consume advertising on a mobile phone at least once per week. This is a heartening statistic; although Japan is a far more advanced mobile phone market than the US, it's also a harbinger of things to come. As advertising becomes a viable revenue model for mobile entertainment services, I think we'll see an explosion of interesting services emerge.
Right now, the US mobile industry's ability to launch compelling, profitable services is hampered by consumers' reluctance to pay for services up front. The Internet has taught us to expect free services; why should we pay for something on mobile that we can get for free on the Net? Furthermore, it's often difficult to cancel a subscription you no longer want - and that makes people reluctant to sign up for subscriptions in the first place. I'm speaking from direct experience here - I've spent FAR too many hours on the phone with Cingular, trying to get them to remove subscriptions from my mobile bill that I couldn't get rid of. I sometimes see services that I'd like to check out - such as Limlife's Daily Dose - but there's no way that I would subscribe (especially at $9.99 per month) because I have no confidence that I'll be able to cancel my subscription without a major hassle.
Google has done a great job integrating relevant, unobtrusive ads into their search products (less so with their site-based AdSense program). I don't want my mobile services littered with intrusive, annoying ads - but I would welcome a free service that was monetized with integrated, relevant, perhaps even personalized ads (if the privacy issues can get worked out). If I decided to follow some of those ads, and found that I could actually buy stuff using my mobile phone... that would be super-convenient. For a busy working Mom like me, convenience, utility and trust are key factors in getting me to become loyal to any service, mobile or otherwise.
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Posted by: Kimberly | September 08, 2008 at 03:06 PM
The people wants a more convenient and beneficial way of using their time wisely. Some of them want a hassle- free process especially for those who are so busy with their work. These days technology makes this easy.There are mobile phones, the computers and other latest and newest technology. And there are services offered for you.But somehow being wise is important. This maybe can help you but then there is a disadvantages. The best way is be sure. So that you can use your time for other things. Because if they made a wrong decision it can amount to a great deal of stress.
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