First impressions matter... a LOT...

It's back-to-school time - and consequently, I'm seeing a lot of people (specifically, the kids and parents at my son's school) that I haven't seen much of all summer. I've been noticing how off-putting I find some of the people - and how drawn I am to others - even when we don't exchange any words. I'm sure that people feel the same way about me too (there's a scary thought, since I'm so often pre-occupied with work when I dropoff Gabe @ school). Here's a fascinating study that explains what this is all about.

LINK: You're judged by your facial expression

Princeton University psychologist Alex Todorov has found that people respond intuitively to faces and come up with a snap judgment about a person's trustworthiness, likeability and character in a few milliseconds, far faster than our reasoning minds can come to a conclusion.

Since 2005, Todorov has conducted a number of studies on first impressions and found that individuals draw conclusions about another person's character within milliseconds. In one study, Todorov found that a politician's winning margin in an election correlated to how competent they tended to look.

In a recent study, 200 individuals were asked to look at 66 different faces for one of three time durations--100 milliseconds, 500 milliseconds or a full second--and then asked to judge the person's character. The study found that people didn't change their mind if given more time to observe. Instead, the longer viewing period just reconfirmed the snap judgment. Granted, first impressions can be overcome, but it takes work.

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