Merging the Real and Virtual
I keep an eye on Asia as the "canary in a coal mine" gaming market, where emerging trends happen first. Recently, this item caught my eye - a new initiative in China from HabboHotel, the wildly popular visual chat environment. Apparently, you can now purchase virtual items that will also result in an identical physical item being shipped to your house. Imagine the possibilities....
Habbo Hotel in China , developed by Sulake and apparently operated by Netease, is now allowing online purchases of virtual items that are paired with real-world sales. Flowers, clothes, and movie tickets can be purchased online through Habbochina and the matching real items will be delivered to the purchaser the next day.
Hello Amy,
I love the idea of Asia as a canary in a coal mine, looking at games in Asia really gives us a glimpse of what could happen over here in the near future.
I've also written a bit about HabboChina, with regards to their audience and the 'item model' of micro payments for virtual items.
http://suttree.com/2006/07/18/casual-games-social-software-and-now-real-life/
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