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March 09, 2006

'SeeMeTV' Tops 4 Million 3G Mobile Downloads

Speaking of user-generated content, here's a fascinating development from Europe: SeeMeTV, a mobile channel that consists of short, user-created movies, and rewards popular movies with real money.

See SeeMeTV, the first channel that puts mobile users in the director's chair, has continued to grow phenomenally since its launch in October with between one to two million downloads each month.

The channel, which features mini movies recorded by 3 customers via their mobile handsets, has received more than 30,000 clips from aspiring directors keen to share their talent with a potential audience of over 3.2 million...

The most popular and interesting downloads on SeeMeTV to date include:
* Hot dog boy – the quickest frankfurter eater in town!
* Pretzel girl – a real-life office contortionist
* The World's first wedding proposal over video mobile – customer proposed to his girl friend on Valentine’s day (Dating Game)
* Tornado chaos – footage of the aftermath of the tornado that hit Birmingham (24 Hours)

3 rewards customers with 1p for every clip that is watched and with a potential audience of millions, who can each view the clip as many times as they like.

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