Who are the "Mobile Mavens?"

MobHappy reports on two new studies on mobile usage  show that Blacks and Hispanics are more likely to use advanced  features like data services.   

37% had downloaded a ringtone in the last month (26% average), 48% had send an sms (29% average).

...in youth culture, what starts in the black community, crosses over at some point to their less stylish white bretheren. Many music trends start Black - rap, hiphop, Jazz, even rock and roll. Fashion too - where do you think having your arse hanging out of your trousers started? Ditto sports.

Smart marketers focus their attention on mavens - people who will spread the word about their products. Getting one maven on board and on message is worth 100,000 lesser folk. So if you've got limited resources and budgets for your mobile content, handset or app, go find some black kids who like it. They'll do all the marketing you're ever going to need.