TellUS delivers SMS Gossip

Popgadget is a great blog for following female-centric technology trends - and this week they report that US Weekly is launching an SMS gossip service. Gosh, do ya think it'll be popular? :-)

Of particular interest to me is the description of the US demographic - a largely overlooked audience for cellphone services:

"Us To The Minute" capitalizes on its reader demographic: highly educated, relatively affluent women with the average age of 32, who tend to live in metropolitan areas. "It's that young educated person in the workforce, the early technology adopter and the alpha shopper -- she's gotta get it now."